Behavioral Change

Creating awareness of a problem and shifting attitudes about it is crucial to any educational effort. But true success comes when those effects turn into behavioral change. Our content and research departments will work closely with you to make sure we’re seeing the behavioral changes you desire. While behavior change can sometimes be difficult to track, we see evidence of it in previous programs. For instance, here are long-term findings for our Sexual Assault Prevention program:

Behavioral Change Reported by Students:

Of those men who (1) found themselves in applicable situations and (2) had previously engaged in such detrimental behaviors...

53% now use violent language to describe sex "less," "much less," or "not at all";

42% now use alcohol less, much less, or not at all to loosen up a date;

61% now communicate "more often" or "much more often" with dates about their sexual intentions,¹ and

53% now attempt to persuade their dates to have sex less, much less, or not at all.

Of those women who (1) found themselves in applicable situations and (2) had previously engaged in such detrimental behaviors...

53% now use violent language to describe sex "less," "much less," or "not at all";

75% now communicate more clearly with their date regarding their sexual intentions²;

68% shared/discussed information from the program with others, and

73% used information from the program to stop unwanted sexual activity.

Bystander Intervention Reported by Students:

Of those men who found themselves in applicable situations...

70% used information from the program to make themselves or someone else safer;

39% intervened when others used sexist language, and

60% intervened when others were in a potentially dangerous sexual situation.

Of those women who found themselves in applicable situations...

82% used information from the program to make themselves or someone else safer;

48% intervened when others used sexist language, and

74% intervened when others were in a potentially dangerous sexual situation.

(1) Excluded are those who found the question "Not Applicable" and those who communicated a "Majority of the Time" both prior to and after the program.
(2) Excluded are those who found the question "Not Applicable" and those who communicated a "Majority of the Time" both prior to and after the program.